In keeping with SUNY Cobleskill’s commitment to “Grow, Sustain, and Renew,” a new initiative was launched in 2022 to focus on specific actions the college could take to become more sustainable. I was asked to create a logo that could be used on anything having to do with this initiative, from posters to social media posts, that would coordinate with SUNY Cobleskill’s established visual identity, but stand out on it’s own as well. I developed this simple leaf graphic, with three orange segments that created a circle, reminiscent of the three arrows used in the recycling symbol we’re all familiar with.